When we really try to comprehend and understand the world around us, we are bombarded by information. In order for designers to truly communicate a message, we have to process and interpret all this information to a specific targeted audience. So we truly have to understand the nature of information–what is it?

Information is made up of at least 2 entities (real or imagined) such that the difference between them is immanent… and that difference must be interpreted inside an information-processing entity.

Each entity alone cannot exist without a context. It is a non-entity, such as the sound of one hand clapping. The stuff of sensory sensation, then, is at least a pair of entities that the human brain can compare it with. Thus the difference between the two is information that can be processed and communicated.

For example, in simplest form, night cannot exist without day; off cannot exist without on… etc. And, the difference is information that can be communicated.

Designers cannot introduce new concepts to a target audience that has no concept of where to categorize this information.

Just another thing to think about.



Working as a designer in the health care device industry, we deal with the issue of comorbidity—the simultaneous presence of two or more chronic diseases or conditions in a patient. This makes solving disease problems very complex as diseases are sometimes the result of multiple conditions and/or pre-existing conditions that can become increasingly dependent on each. This can lead to death.

These multiple conditions also exist in our increasingly complex design lives. Not only are comorbidities present in diseases, they are present in our continuous striving of design perfection. These conditions and dependencies can lead to the death of our design solutions.

In the case of the human version of comorbidity, the elimination or cure of one can lead to the elimination or cure of another because of the dependencies. This holds true with design work as well, if we can dissect and understand why a visual solution may not work, it’s usually a simple adjustment that can lead to a more harmonious design solution.

A cure for any disease or design solution can be complex or quite easy. Because of dependencies, a simple adjustment can be the cure for what ails you or your designs.