Serendipity can be defined as the occurrence of events by chance in a happy or beneficial way. Additionally it is an interesting phenomenon of finding valuable things not sought for.

In the world of design we should embrace the power of serendipity–sometimes it’s better to explore ideas outside your main goal so you can see bigger ideas waiting to be discovered. We should always be open to any opportunity of cross-fertilization of game-changing ideas, products, services and organizations.

We are often so staunch in our embedded processes that these become rules that should never be broken. As any designer worth their weight in talent knows that, “…there are rules of good design, but good design does not always follow the rules…”.

Always try to see the absurdities in life and how that can create new paths of thinking. Be open to chance events. Chance occurrences in life can be the antidote for your design dilemmas. We’ve forgotten how to think “wrong.”

P.S. It is July of 2018 and the state of graphic design is pretty blasé. I hope we get out of this brutalistic look soon.



Designers have processes–a formula to see a job from start to finish. Some have purely linear processes, others employ a more agile type of process and others still use a hybrid of both. But, to be successful in the world of design, your processes must be flexible.

One inevitable fact of any design project is that you can count on the rules to change as you go further into the project–especially the larger more complex ones. Any designer knows their process has to be flexible.

We can sometimes view these projects as our children. And, like children, they will have good days and bad days. We have to be in tune with them and know when we have to follow the rules, bend the rules, and when to break the rules–we have to pay attention. If you’re not in tune with your project(s), your children, we stand to lose control of them–a situation we see too often in the real world.

This understanding of being flexible is paramount to seeing our projects be delivered into the world and trust it will be successful–the exact same thing we hope for our offspring.