Golden Ratio

As a continuation of my previous post about “Force” and composition, I’d like to introduce the concept of the “Golden Ratio”. This is a compositional ratio that is commonly used in classic architecture, music, classic art, the design world, and mother nature commonly uses it in almost everything we see and experience.

This ratio between 2 numbers (A:B) is commonly known in the mathematical world as 1.618. The equation is if: A/B = (A+B)/A then we have 1.618—a number once considered the most beautiful in the world, mainly because of its pleasing aesthetics. The Parthenon, pyramids of Egypt, the UN Building in New York, and the Great Mosque of Kairouan all exhibit the golden ratio.

If we estimate the golden ratio further, we find that it’s approximately 2/3 to 1/3. A ratio that is easily palpable for everyone.

Let’s take this concept even further. In photography, we have the rule of thirds. The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. With this grid in mind the ‘rule of thirds’ now identifies four important lines (horizontal and vertical) of the image that you should consider placing points of interest in as you frame your image. Now imagine if we applied the rule of thirds to our lives.

For anything in our lives, the optimal setting would be 2/3 or 1/3, depending on the situation. We spend 8 hours of our 24-hour day at work (1/3 of our day). Our most worn clothes are probably only 2/3 (or 1/3) of our wardrobe. We tend to spend the most effort and energy with about 1/3 of our friends. The list goes on about keeping life manageable, useful, and beautiful in our lives, using “The Golden Ratio”.

Optimization and beauty, for me, go hand-in-hand. Keeping our lives in perspective and manageable sometimes dictates staying within this ratio. Anything more or less can cause disharmony, a situation we don’t want to deal with.

The visual world is easy to deal with. It’s the other parts of our lives that require more thought and discipline to create the beauty we desire.


Lightning Storms


Driving to the desert this evening, we encountered a beautiful display of lightning. It was one after another of beautiful and deadly light, we knew it was dangerous but we had to stand outside of our car and enjoy nature’s fury.

Whenever I find a path of thought that seems conducive to a design solution. It’s akin to a lightning storm. It’s one idea after another and my thoughts are so fast, my note taking and sketching abilities just can’t keep up. It’s dangerous and enlightening.

In the process of this lightning storm of ideas, the thoughts inevitably go to dark thoughts and absurd possibilities. But, ultimately, a beautiful concept emerges.

As designers, we have to be willing to stand in the lightning storms of our thoughts and allow ourselves to go to those dangerous places — the dark and absurd.

Possibilities always exist in those deep recesses of our thoughts. You just have to go there.