Similarities

We often think of newness as something that is created from nowhere–ex nihilo. When we hear about what’s the next biggest trend or product or service, we are led to believe it has to be something never thought up before and we are sadly disappointed that the newness of things is not that big of a deal. We have to understand that when thinking of new ideas, products, or services, instead of looking for differences, try looking at similarities.

Its the similarities that create the relationship that works for us as humans and consumers of new products or services. Designers use the term design semantics. An object has to say something about itself; say something about its larger context; and about the user who interacts with it.

Design semantics is communication through displays of information; graphic elements; shape and texture; and indications of internal state (e.g. battery life left, etc…). In short, a design has to convey what it does. For example, a car has to look like it functions as a car. With typography, the letters have to be readable as letters.

As designers, we have to operate under the premise that people are stupid and consider that when designing each aspect of your work. Don’t make people think too hard. If it takes more energy to interpret your design, then your user will go elsewhere.

Similarities lead to better design semantics and a better experience.

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Foreground and Background

When you observe a great scene of a movie, a great classic painting, or even concept art, we interpret what we see as if we are actually placed in the scene. We see what our eyes and brain want us to see. But if we pay attention to the composition, our focus comes into play and components of the scene become separated into foreground and background.

This separation between what’s important to focus in on and what supports the context of the scene is essential to both art, design, and, of course, life. With this purposeful manipulation on the part of the artist and designer, the harmony of the composition makes things easy to follow and understand.

What if we applied this concept of foreground and background to our own lives. We start to prioritize our life. We find out what’s important enough to focus in on and what in our lives are just background context. The most important things in your life always come into focus in the foreground and the less important ones go the background and support the important things.

Like a classic painting, pay attention to the composition of your life and it will always lead you to the important things.

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