When we really try to comprehend and understand the world around us, we are bombarded by information. In order for designers to truly communicate a message, we have to process and interpret all this information to a specific targeted audience. So we truly have to understand the nature of information–what is it?
Information is made up of at least 2 entities (real or imagined) such that the difference between them is immanent… and that difference must be interpreted inside an information-processing entity.
Each entity alone cannot exist without a context. It is a non-entity, such as the sound of one hand clapping. The stuff of sensory sensation, then, is at least a pair of entities that the human brain can compare it with. Thus the difference between the two is information that can be processed and communicated.
For example, in simplest form, night cannot exist without day; off cannot exist without on… etc. And, the difference is information that can be communicated.
Designers cannot introduce new concepts to a target audience that has no concept of where to categorize this information.
Just another thing to think about.