In our own physical world, we see the results of what gravity can do. We feel the affects of it. If we are to believe Newton’s assessment that it’s a simple force of attraction of masses or Einstein’s model of a warping of spacetime, its still one of the greatest mysteries of science. We can measure it, quantify it, yet we still don’t know what it truly is.
Designers often are asked about the nature of their creativity. We should think of our creativity the same as we accept gravity. We can demonstrate it and analyze it, but we don’t know what it truly is. We should accept that its a force of attraction–we can utilize our creativity to attract our target audience to interface with our creations. We can also understand that our creativity is a warping of spacetime–our creations can take control of our target audience’s reactions and those reactions control our creations.
There are many mysteries within our physical world. Our creativity is the same. Undefined and yet we feel the strength of it every day of our lives. We are attracted to great design and its because of that attraction that it interacts with us and we interact with it. Next time you enjoy great design, think of the mystery of its origins.