Successful entrepreneurs are often givers and not takers of energy. They have an almost magical ability to bring out the best in us and in so doing bring out the best in the organization. They create a continuous supply of motivation and energy. Motivation begets energy and energy begets motivation. The formula is easy, but the execution is complicated.
Designers are often faced with that task as well. Our design solutions must give energy to the person experiencing the design. The composition, components, and concept work together to motivate the viewer to expend energy to experience the piece. Once the viewer is in the design experience and it resonates with the person, he is motivated to share it with the world. And, if it is very good, it can become viral.
It’s this understanding of how positive energy works, that the field of design differs from so many other fields of study. It’s art; it’s engineering; it’s psychology; it’s sociology; and it’s magic.
Be aware of how a design solution affects your energy level? Does it give or take energy? A designer’s success depends on it.