All the greatest successes that we can tally, either of or own doing or of those that are famous (e.g. the iPhone), are not because of constant success, but of consistent failures.

We all want to be perfect. But perfection comes with strings of heartbreaks and disappointments. These are what we call failures. And, failure is not a bad thing that the word connotes. It’s the interesting thing that comes between those failures that counts toward success. It’s the things we learn from failure to failure. It seems the universe keeps a running tally of what we learn between failures that points us in the right direction towards successes. But, we have to be open to those failures. And, failure is good and what we learn from failures counts towards success–a much better way to look at our lives and our accomplishments.

In the design world, there is a reason why a concept works and why a concept doesn’t work. Success and failure are the same. Don’t confuse the lessons learned. Failure is just our sub-conscious pointing us in the right direction. So don’t get discouraged and don’t dwell. Keep working towards success.

Success is walking from failure to failure with no loss of enthusiasm.