Serendipity can be defined as the occurrence of events by chance in a happy or beneficial way. Additionally it is an interesting phenomenon of finding valuable things not sought for.
In the world of design we should embrace the power of serendipity–sometimes it’s better to explore ideas outside your main goal so you can see bigger ideas waiting to be discovered. We should always be open to any opportunity of cross-fertilization of game-changing ideas, products, services and organizations.
We are often so staunch in our embedded processes that these become rules that should never be broken. As any designer worth their weight in talent knows that, “…there are rules of good design, but good design does not always follow the rules…”.
Always try to see the absurdities in life and how that can create new paths of thinking. Be open to chance events. Chance occurrences in life can be the antidote for your design dilemmas. We’ve forgotten how to think “wrong.”
P.S. It is July of 2018 and the state of graphic design is pretty blasé. I hope we get out of this brutalistic look soon.