Discovery

Seeing is a huge part of being a designer. The sense of sight allows us to create an organization’s look, identity, and experiences. The work involved to getting a successful finished piece goes far beyond a designer’s sense of sight. Great design involves so much more. Discovery is ultimately what gets designers to their promised land. We need those adventures to embark and we have to be willing to undergo that journey.

Some designers never leave the security of their own little world and thus create the same things over and over again. They may be content with that, but we have a greater responsibility to the design world. We have to keep pushing and discovering new undiscovered worlds of thought and experience. We have to embark on our own hero’s journey. Only then will we run into the conflicts with others, within, and our world. These conflicts will leave us changed forever–changing how we see our own world. And, ultimately, changing design.

Discovery consists of seeing what everybody has seen and thinking what nobody has thought. When we get restless and bored with our design is when we need to go discover new worlds of design.

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