Designers have processes–a formula to see a job from start to finish. Some have purely linear processes, others employ a more agile type of process and others still use a hybrid of both. But, to be successful in the world of design, your processes must be flexible.

One inevitable fact of any design project is that you can count on the rules to change as you go further into the project–especially the larger more complex ones. Any designer knows their process has to be flexible.

We can sometimes view these projects as our children. And, like children, they will have good days and bad days. We have to be in tune with them and know when we have to follow the rules, bend the rules, and when to break the rules–we have to pay attention. If you’re not in tune with your project(s), your children, we stand to lose control of them–a situation we see too often in the real world.

This understanding of being flexible is paramount to seeing our projects be delivered into the world and trust it will be successful–the exact same thing we hope for our offspring.


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