Visual Hierarchy


In the world of design, a hierarchy is an organization of items into different levels of relative importance. Visual hierarchy is naturally enough creating this organization and prioritization visually. Through basic design principles you emphasize one element over another so more important content looks more important.

Our lives should be governed by this same hierarchy. Every once in a while we need to evaluate what’s important in our lives. For a lot of us, this is a clear cut issue. For the rest of us, this may be the cause of all our anxiety—our minds are going in different directions hoping to find meaning.

Just like design principles, we have to decide explicitly what is the top of our hierarchy (the first read). Once we have that focus and emphasis, this leads us to 2nd… 3rd… 4th… etc. This progression is a natural occurring phenomenon that’s essential to the visual language. We can apply this principle in our lives. We decide what’s the most important in our life, what’s 2nd, 3rd, etc…. Once we establish our focus to achieve, all the other parts will fall into place. It’s a natural aspect of life.

Of course our lives change so we constantly have to establish and rearrange our priorities. Life doesn’t have to be complicated—we just have to be in tune with ourselves and our world.


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